OBLIPHICA

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Obliphica sought UPRISE Management's expertise to undertake a comprehensive rebranding initiative, enhance its digital presence, and elevate its market position through strategic campaigns and trade show presentations. The goal was to refresh the brand’s identity and expand its influence in the beauty industry.

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Strategic Approach:

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• Brand Strategy and Consulting: Provided strategic consulting to redefine Obliphica’s brand direction, creating a new creative flow and establishing a fresh, coherent brand identity across all platforms.

• Strategic Partnerships and Talent Engagement: Secured high-profile talent and celebrity endorsements to boost brand visibility and credibility. Managed collaborations with notable entities such as the Latin Billboards and The Hollywood Reporter to enhance brand prestige and outreach.

• Event Strategy and Execution: Directed the design and production of multiple trade show exhibits, including ISSE and CosmoProf, ensuring each presentation aligned with the new brand strategy and maximized exposure among industry peers.

 

Execution and Impact:

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• Award-Winning Campaigns and Events: Successfully oversaw the production of Obliphica’s HBO Golden Globes Luxury Lounge and other key events, winning multiple design awards for spatial design and campaign effectiveness.

• Enhanced Digital Presence: Completely revamped the Obliphica website to better reflect the rebranded identity, improving user experience and aligning the online presence with overall brand objectives.

• Elevated Brand Recognition: Crafted and executed a global campaign featuring Madison Beer, significantly increasing global awareness and positioning Obliphica as a leader in the professional beauty industry.