MASKFONE

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MaskFone engaged UPRISE Management to provide comprehensive strategic consulting for the launch of their innovative product during the pandemic. This included advising on and overseeing operations, product design, production, fulfillment, sales, marketing, and public relations on a global scale. The urgency of the pandemic required a swift and effective strategy to ensure rapid market entry.

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Strategic Approach:

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• Operational and Strategic Oversight: Directed the overall operational strategy from product design to market launch, ensuring efficiency and effectiveness in response to the urgent demand created by the pandemic. Managed critical aspects such as overseas production and B2C packaging to optimize the product for consumer needs.

• Market Entry and Sales Strategy: Developed a robust market entry strategy that included comprehensive sales and marketing tactics tailored to maximize reach and impact during a crucial time.

• Media and Public Relations: Orchestrated a global PR campaign that secured extensive coverage, positioning MaskFone prominently in the market and contributing to its recognition as a leader in innovation.

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Execution and Impact:

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• Award-Winning Product Recognition: Facilitated MaskFone's receipt of multiple design and innovation awards, including accolades from International Business Times and Wired UK, highlighting its significance and impact.

• Global Media Impressions: Achieved over 50 billion impressions through a strategically executed press campaign, featuring MaskFone in over 200 major publications worldwide, such as CNN, The Wall Street Journal, and Forbes.

• Significant Social Media Growth: Elevated the brand’s social media presence, particularly on Instagram, growing the follower count to 65k through targeted engagement strategies and content planning.