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MOTOROLA LIFESTYLE

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Motorola Lifestyle approached UPRISE Management to guide a comprehensive rebranding initiative aimed at revitalizing their assets and expanding brand awareness and reach within the North American market. The challenge was to enhance the brand’s visibility and consumer engagement through strategic business, marketing, product launches, and digital media strategies.

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Strategic Approach:

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  • Strategic Planning and Execution: Directed the overarching business and marketing strategies to position Motorola Lifestyle prominently in competitive markets. Focused on identifying and leveraging market trends to optimize product launches and brand positioning.

  • Media and Public Relations Strategy: Secured high-impact media placements in top-tier broadcasts such as The Kelly Clarkson Show and Extra Hollywood, and achieved extensive press coverage in over 100 leading publications, including Rolling Stone Magazine and Men's Journal.

  • Influencer Marketing and Social Media Expansion: Orchestrated over 20 targeted influencer campaigns to amplify brand messaging and enhance product visibility. Managed strategic growth initiatives for Motorola Lifestyle’s Instagram, significantly increasing its follower base.

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Execution and Impact:

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  • Brand Awareness and Reach: Enhanced Motorola Lifestyle’s market presence through strategic media engagements and influencer partnerships, generating over 5 billion impressions across press and digital media.

  • Social Media Growth: Successfully grew the brand's Instagram from 300 to 15k followers through a combination of strategic content, community engagement, and influencer collaborations.

  • Market Penetration: Effectively positioned Motorola Lifestyle’s revamped brand and products in prominent retail locations, enhancing consumer accessibility and engagement.

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