MOTOROLA LIFESTYLE

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Motorola Lifestyle came to UPRISE looking for help in rebranding, revitalizing assets and growing brand awareness and reach, in the North American market. The brand brought UPRISE on board to direct on all Business, Marketing, Product Launches, Social Media, Email and Talent strategies. These strategies were focused on expanding the brand's awareness and reach, growing its social media presence, and elevating its product assets with high-quality content.

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• Secured placement in top-tier broadcasts such as The Kelly Clarkson Show and Extra Hollywood

• Led and streamlined the brand's creative direction by organizing high-quality photoshoots with lifestyle imagery

• Achieved press coverage in over 100 leading publications including Rolling Stones Magazine, Men's Journal, People Magazine, E! News and more

• Generated over 5 billion impressions through press and media

• Activated over 20 influencer campaigns

• Grew the brands Instagram from 300 to 15k followers