MOTOROLA BABY

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Motorola Baby, the #1 rated Baby Monitor brand in the world, came to UPRISE looking for direction in creating strategies that would expand the brand's global awareness and reach, grow its social media presence, and elevate its product assets with high-quality content. UPRISE lead and streamlined the brand's creative direction, boosted the brands awareness with a massive PR campaign, and managed multiple influencer campaigns and social activations to bring in more followers, while creating product and app awareness.

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• Produced over 15 full-length commercials and animation videos as well as cut downs for social media marketing

• Created stunning photography assets to elevate the brand's look

• Generated over 2 billion impressions through press and media

• Ran the brand's entire ad campaign on Facebook & Instagram

• Oversaw multiple successful launches at Target, Walmart and BuyBuyBaby

• Activated over 50 influencer campaigns

• Managed all aspects of the brand's Instagram account and grew it from 500 to 18k followers