01
OVERVIEW
Hubble Connected seamlessly connects to your Motorola Baby Monitor, Home Camera and Audio Equipment through the Hubble Connected app. It's also the brand that created the Roo, an award-winning prenatal heartbeat monitor.
The client, Roo, came to UPRISE looking for direction in creating strategies that would expand the brand's awareness and reach, grow its social media presence and email subscriber list, as well as elevate its product assets with high-quality content.
02
MISSION
To help Hubble Connected meet its goals, the brand allowed UPRISE to direct on all their Business, Marketing, Product Launch, Social Media, Email and Talent strategies.
UPRISE lead and streamlined the brand's creative direction by organizing high-quality photoshoots with lifestyle imagery, producing lifestyle and animation videography, redesigning the brand's website and integrating more appealing email designs and messages.
To assist in expanding the brand's awareness and reach, UPRISE organized all press stories, articles and media announcements, which included notable sources, such as The Kelly Clarkson Show, Daily Mail, Medium, Forbes, People Magazine and Digital Trends. Our team also supervised a celebrity partnership with Vanessa Hudgens for the brand's award-winning Tech3 Smart, True Wireless earbuds.
In order to grow the brand's social media presence, UPRISE managed 5 influencer campaigns, using micro-influencers that fit the brand's target audience, in order to bring in more followers to the brand's Instagram account, while also creating more product and app awareness. UPRISE also directed on generating paid ads through Instagram/Facebook, in order to reach a wider audience.
03
RESULTS
CONTENT CREATION
UPRISE delivered an asset portfolio that included:
More than 40 stylized, product images
3 professional photoshoots
15 professional video shoots (including 3-4 social media cuts per video) 8 animated videos
PRESS & MEDIA
UPRISE generated more than 1 Billion impressions
SOCIAL MEDIA
UPRISE grew the Instagram following from 400 to 180,000 followers
TALENT
UPRISE managed 5 influencer campaigns which resulted in:
Avg. Engagement Rate = 4.46%
Total Impressions = 1,315,204
Total Earned Media Value = $241,894.53
UPRISE increased the email subscriber list from 2,000 to 1.5 Million
04
SERVICES
Strategic Consulting • Branding • Content Creation • Social Media •
Public Relations • Email • Talent Sourcing
