MOTOROLA BABY

 

Motorola Baby, recognized as the #1 rated Baby Monitor brand globally, sought UPRISE Management's expertise to enhance their global brand awareness, expand their social media footprint, and increase product and app visibility across key markets.

​

​

Strategic Approach:

​

• Global Awareness and Reach Strategy: Crafted a comprehensive strategy to amplify global brand awareness, involving market research to identify key opportunities and challenges in target markets.

• Influencer Marketing and Social Media Strategy: Developed and executed a multi-tiered influencer marketing strategy to boost brand presence and engagement. This involved identifying and partnering with influencers whose audiences align with Motorola Baby’s target demographic, thereby maximizing impact and reach.

​

Execution and Impact:

​

• Market Penetration: Supported multiple successful product launches at major retailers such as Target, Walmart, and BuyBuyBaby, ensuring prominent placement and consumer awareness.

• Brand Visibility: Significantly increased brand visibility through a strategic PR campaign, resulting in over 2 billion impressions across diverse media platforms.

• Social Media Growth: Managed strategic social media campaigns, particularly on Instagram, which grew from 500 to 18,000 followers due to targeted content strategies and community engagement.

• Influencer Campaign Management: Orchestrated over 50 influencer campaigns, significantly enhancing brand engagement and expanding its reach. These campaigns were crucial in driving awareness and fostering a robust community around the product and app.