top of page



Motorola Baby, recognized as the #1 rated Baby Monitor brand globally, sought UPRISE Management's expertise to enhance their global brand awareness, expand their social media footprint, and increase product and app visibility across key markets.

Strategic Approach:

  • Global Awareness and Reach Strategy: Crafted a comprehensive strategy to amplify global brand awareness, involving market research to identify key opportunities and challenges in target markets.

  • Influencer Marketing and Social Media Strategy: Developed and executed a multi-tiered influencer marketing strategy to boost brand presence and engagement. This involved identifying and partnering with influencers whose audiences align with Motorola Baby’s target demographic, thereby maximizing impact and reach.

Execution and Impact:

  • Market Penetration: Supported multiple successful product launches at major retailers such as Target, Walmart, and BuyBuyBaby, ensuring prominent placement and consumer awareness.

  • Brand Visibility: Significantly increased brand visibility through a strategic PR campaign, resulting in over 2 billion impressions across diverse media platforms.

  • Social Media Growth: Managed strategic social media campaigns, particularly on Instagram, which grew from 500 to 18,000 followers due to targeted content strategies and community engagement.

  • Influencer Campaign Management: Orchestrated over 50 influencer campaigns, significantly enhancing brand engagement and expanding its reach. These campaigns were crucial in driving awareness and fostering a robust community around the product and app.

bottom of page